E.Ahlström is a leading wholesaler and importer of restaurant supplies serving restaurant professionals in Finland.
UI design lead, UX, art direction
Adobe XD, Illustrator, Photoshop
Karhu Helsinki
2018
Drupal Commerce
The website houses a complex custom e-commerce solution for restaurant professionals tailored for each client and group. A lot of different page templates and order processing screens were designed for developement closing to a hundred layouts.
The goal was to create a clean Nordic design that communicates quality and professionalism. Only the logo and color red were kept from old brandbooks.
A lot of thought was put into researching how people would interact with the website and store. User personas, heatmap testing and interviews were conducted along the project that helped me with design choices and challenges on accessibility.
View more work
GoCar app & webUI Design
Fiskars GroupUI Design
Premier Sports IrelandUI Design
Finnish National TheatreBrand, UI Design
Karhu HelsinkiBrand, Logo, UI Design, Motion
Association of Finnish PharmaciesUI Design
Amer SportsBrand, UI Design, Video
MagnumCampaing site design
CityconUI Design
Haikko ManorBrand, UI Design
SodexoUI Design
Olympia TravelBrand, UI Design
PrimaCatUI Design
KnorrUI Design