Amer Sports

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson.

My role

Brand design, UI design, UX, art direction, video editing

Design tools

Adobe XD, Illustrator, Premiere

Agency

Karhu Helsinki

Year

2022

CMS

Wordpress

Design & experience

I had the opportunity to design the look of the new site from scratch and affect the Amer Sports brand experience. Only the logo and color blue were kept from previous brand materials. The goal was to bring the sport brands up front and communicate a premium feel while keeping everything extremely accessible.

I had access to beautiful brand footage to create and edit hero videos for different sections of the website. I designed 34 views and put together a custom icon set.

A UX designer created user personas and heat map testing were conducted on the old site to identify existing pitfalls on user journeys.